While the Online Revolution festivities had ended in December 2017, ‘online shopping’ has opened doors for both buyers and sellers. After a great success in December 2017 in launching the National Online Sales Month (BUJONAS) program for new sellers on the market platform, Lazada again confirmed its commitment to supporting Micro, Small, and Medium-sized Enterprises (MSMEs) in early 2018.
Based on iPrice data released in late 2017 (Q4), and SimilarWeb data from January to November 2017, Lazada proved to be the no. 1 destination of online shopping among Indonesians. This was also evidenced by the level of consumer enthusiasm during Online Revolution, it is not surprising that Lazada Indonesia recorded a 10x increase in Merchandise Product Value (GMV) on December 12th 2017, compared with regular days, as most of the sellers on the market also had a significant sales increase.
Florian Holm, Co-CEO of Lazada Indonesia said, “The great success of the Online Revolution and the participation of Lazada in Harbolnas has an enormous impact on online shopping enthusiasts in Indonesia, for the wide selection of items to buy and the opportunity for sellers and MSMEs to serve consumers all over Indonesia. The BUJONAS program last December satisfied the sellers and MSMEs, in terms of the big increase in sales numbers and the opportunity to be promoted by Lazada, which also makes Lazada the best platform choice for buyers and sellers.”
The National Online Sales Month (BUJONAS) program in December 2017 successfully encouraged thousands of MSMEs to sell online for the first time and use Harbolnas momentum as well as year end sale to increase their transactions and become a successful capital of online selling on the market in the long term. Momentum is utilized by Mrs. Umi Tursini, owner of Salvo Shoes store which is domiciled in Malang East Java. “On Harbolnas in just 3 days on December 12, 13 & 14, we sold more than 30,000 orders or equivalent with an increase of more than 500% from normal daily sales. I am grateful to the BUJONAS Lazada program where the sellers are given the opportunity to get free delivery, which is subsidized by Lazada,” Mrs. Umi explained.
Likewise with Mrs. Umi, a Jakarta seller Mr. Jonathan – who owns Ayako Fashion store – said, “Our focus is on women’s clothing at Lazada, and at Harbolnas the increase in orders we got was up to 600% from a usual day. This was shocking and exceeded our expectations. I feel like this needs to be put to good use by the sellers to grow the business.”
As a serious commitment to Indonesia’s MSMEs, Lazada will launch the latest version of Lazada University in the near future. The University will help new and existing sellers to continue to develop capabilities through various training and mentoring. This makes Lazada the best platform for online MSMEs that are expected to contribute to the economy of each region and nationwide.