Home / Auto / Ferrari optimistic about Indonesian sales

Ferrari optimistic about Indonesian sales

Citra Langgeng Otomotif, Indonesia’s authorized Ferrari distributor, is optimistic about its sales prospects this year as it continues to strengthen its presence within its specific target market, which has remained relatively immune to the sluggish growth of the the country’s automotive industry.

The company’s CEO, Arie Christopher, said Ferrari had personally approached its existing and prospective customers to increase the exclusivity of its brand.

One of the aspects of its exclusivity is maintaining the confidentiality of prices of Ferrari’s vehicles in Indonesia, which are discussed solely between the company and its customers.

“So far, we are still on track in sales,” he told on Saturday, declining to disclose the sales value recorded in 2017.

Indonesia’s car sales stood at 1.08 million units in 2017, a mere 1.6 percent growth over the previous year, according to data from the Indonesian Automotive Manufacturers Association (Gaikindo) show.

On Saturday, Ferrari Indonesia showcased the California T “Superameric,” with livery number 16 and the 488 GTB “Test Driver” with livery number 63 to promote the manufacturer’s global tailor-made customization program.

The tailor-made program allows customers to customize the interior and exterior appearances of their new Ferraris.

Arie said the company had delivered 20 tailor-made customized Ferrari cars to Indonesian customers, with six of them agreeing to sign up with the program.

Print Friendly, PDF & Email

Check Also

Marketplace for used automobiles Droom to invest upto $10m in acquisitions

After closing its $20 million Series C round of funding last week, Droom, an online marketplace …

Piaggio Indonesia poised strongly against Honda’s challenge

PT Piaggio Indonesia, the principal and sole agent of Vespa and Piaggio in Indonesia, is …

Get the latest retail insights from Indonesia

leave your contact details and we'll send it over